Jordan’s economy is diverse, with thriving sectors in tourism, technology, education, and retail. In recent years, social media marketing (SMM) has emerged as a powerful tool for Jordanian entrepreneurs to connect with customers, build brand identity, and expand their market reach. In 2025, social media is not just a marketing channel—it’s a business growth engine.

Why Social Media is Key for Jordanian Businesses

Growing Internet and Smartphone Usage

A tech-savvy population is making social media the main platform for discovering products and services.

Affordable Marketing for Small Businesses

Compared to traditional advertising, social media offers budget-friendly solutions.

Strong Community Engagement

Social platforms foster close connections between brands and customers.

Popular Platforms in Jordan

Facebook

Still the most popular for local businesses, especially for community outreach.

Instagram

Widely used by fashion, food, and travel-related brands.

TikTok

Rapidly gaining popularity among younger audiences.

LinkedIn

Important for professionals and B2B companies.

YouTube

Used for educational content, product reviews, and tourism promotion.

Strategies That Work in Jordan

Bilingual Content

Posting in Arabic and English helps reach both local and international customers.

Collaborations with Local Influencers

Influencer marketing is highly effective in lifestyle, tourism, and food sectors.

Storytelling with Cultural Relevance

Highlighting Jordan’s traditions and heritage connects deeply with audiences.

Video Marketing

Short-form and live videos increase engagement and trust.

Real Examples from Jordan

• A Petra-based tour company uses Instagram stories to share behind-the-scenes travel experiences.
• An Amman coffee shop runs TikTok videos showcasing latte art and customer reactions.
• A Dead Sea skincare brand posts YouTube tutorials on product usage.

Tips for Jordanian Entrepreneurs

Keep Posting Consistently

Regular updates keep your audience engaged.

Leverage Tourism Appeal

Highlight Jordan’s unique attractions to attract global customers.

Use Paid Ads Smartly

Target specific demographics for higher ROI.

Engage with Comments and Messages

Prompt replies improve customer relationships.

Final Thoughts

Social media is enabling Jordanian businesses to market more effectively, tell authentic stories, and reach customers far beyond the country’s borders. Those who adapt and innovate are seeing real results.

Frequently Asked Questions (FAQ)

1. Which platforms are most used in Jordan?

Facebook, Instagram, TikTok, LinkedIn, and YouTube.

2. Should I post in Arabic or English?

Both, to reach diverse audiences.

3. Is influencer marketing effective in Jordan?

Yes, especially in tourism, lifestyle, and food industries.

4. What content works best?

Videos, customer stories, and culturally relevant posts.

5. Can small businesses compete with bigger brands?

Absolutely, with niche marketing and authentic engagement.