How Colombian Creators Are Expanding Their Brands Globally
Colombia is known for its vibrant culture, music, and entrepreneurial spirit. In 2025, a new generation of Colombian creators and small businesses is using social media marketing (SMM) to expand their brands beyond local borders. By leveraging digital platforms, they are connecting with international audiences and turning their creativity into sustainable growth.
Why Global Expansion Matters for Colombian Entrepreneurs
A Growing Digital Economy
Colombia’s internet and smartphone penetration rates continue to rise, giving entrepreneurs access to larger audiences.
International Appeal
Colombian culture—its music, fashion, and cuisine—has global recognition. Social media allows businesses to showcase these unique aspects to international markets.
Economic Opportunities
Expanding globally helps Colombian brands diversify their customer base and increase revenue, especially during local economic fluctuations.
Popular Social Media Platforms in Colombia
Instagram remains the most popular platform for lifestyle, fashion, and food-focused businesses.
TikTok
The rise of short-form video has allowed Colombian creators to gain global traction through creative storytelling.
Still widely used for community building and reaching older demographics.
YouTube
A strong platform for in-depth tutorials, music videos, and vlogs.
Frequently used for direct communication with customers and order processing.
How Colombian Creators Are Finding International Success
Posting Bilingual Content
Content in Spanish and English allows brands to connect with both local followers and global audiences.
Showcasing Colombian Culture
From coffee farms in Antioquia to salsa dance videos in Cali, cultural elements make content unique and appealing.
Partnering with Influencers
Collaborations with international creators and influencers increase brand visibility.
Selling Through E-Commerce
Many Colombian businesses link social media campaigns to online stores, allowing for worldwide shipping.
Real Examples from Colombia
- A Medellín-based fashion designer uses Instagram to showcase sustainable clothing lines, attracting buyers in the US and Europe.
- A Bogotá coffee brand shares behind-the-scenes farm videos on TikTok and grows international wholesale partnerships.
- A Cali salsa instructor posts dance tutorials on YouTube, gaining students from around the world.
These success stories highlight how Colombian entrepreneurs are using digital tools to scale globally.
Tips for Colombian Entrepreneurs Expanding Internationally
Embrace Storytelling
Tell your brand’s story through videos, photos, and captions that resonate with audiences.
Use English in Key Posts
Bilingual content ensures your message reaches international markets.
Engage With Global Customers
Respond to comments and questions from international followers quickly and thoughtfully.
Partner With Export-Friendly Platforms
Use e-commerce platforms that offer international shipping to maximize opportunities.
Final Thoughts
Colombian creators and small businesses are proving that social media can be a gateway to international success. By sharing authentic stories, showcasing cultural heritage, and building consistent online engagement, they are expanding their brands far beyond Colombia’s borders.
Frequently Asked Questions (FAQ)
1. Which platforms are best for Colombian businesses going global?
Instagram, TikTok, and YouTube are leading platforms for reaching international audiences.
2. Should I post in English or Spanish?
Both. Spanish keeps local engagement strong, while English attracts global customers.
3. How can I showcase Colombian culture online?
Highlight unique products, traditions, music, and landscapes in your content.
4. Do I need to run paid ads to grow internationally?
Not always. Many brands grow through organic engagement and strategic collaborations.
5. What kind of content performs best internationally?
Authentic storytelling, cultural content, and educational or entertaining videos perform exceptionally well.